{"id":15194,"date":"2025-10-31T13:32:42","date_gmt":"2025-10-31T06:32:42","guid":{"rendered":"https:\/\/web-ban-le.mbws.vn\/nha-sach\/?post_type=product&p=15194"},"modified":"2025-11-01T19:42:38","modified_gmt":"2025-11-01T12:42:38","slug":"sach-nghe-thuat-ban-hang-cua-nguoi-do-thai-first-news","status":"publish","type":"product","link":"https:\/\/web-ban-le.mbws.vn\/nha-sach\/san-pham\/sach-nghe-thuat-ban-hang-cua-nguoi-do-thai-first-news\/","title":{"rendered":"S\u00e1ch Ngh\u1ec7 Thu\u1eadt B\u00e1n H\u00e0ng C\u1ee7a Ng\u01b0\u1eddi Do Th\u00e1i – First News"},"content":{"rendered":"
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C\u00f4ng ty ph\u00e1t h\u00e0nh: First News – Tr\u00ed Vi\u1ec7t<\/p>\n

T\u00e1c gi\u1ea3: Yaniv Zaid<\/p>\n

Ng\u00e0y xu\u1ea5t b\u1ea3n: 2020<\/p>\n

K\u00edch th\u01b0\u1edbc: 14.5 x 20.5 cm<\/p>\n

Nh\u00e0 xu\u1ea5t b\u1ea3n: NXB T\u1ed5ng h\u1ee3p TP.HCM<\/p>\n

S\u1ed1 trang: 184<\/p>\n

G\u00eda: 88.000VN\u0110<\/p>\n

Lo\u1ea1i B\u00eca: B\u00eca m\u1ec1m<\/p>\n

M\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m:<\/p>\n

NGH\u1ec6 THU\u1eacT B\u00c1N H\u00c0NG C\u1ee6A NG\u01af\u1edcI DO TH\u00c1I<\/p>\n

Ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng c\u1ee7a ng\u01b0\u1eddi Do Th\u00e1i l\u00e0 nh\u1eefng b\u00ed quy\u1ebft marketing v\u00e0 th\u01b0\u01a1ng thuy\u1ebft s\u00e1ng t\u1ea1o m\u00e0 di\u1ec5n gi\u1ea3, “Ti\u1ebfn s\u0129 Thuy\u1ebft Ph\u1ee5c” Yaniv Zaid \u0111\u00e3 t\u00edch l\u0169y sau nhi\u1ec1u n\u0103m nghi\u00ean c\u1ee9u v\u1ec1 ch\u1ee7 \u0111\u1ec1 th\u00e0nh c\u00f4ng c\u0169ng nh\u01b0 ho\u1ea1t \u0111\u1ed9ng tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng.<\/p>\n

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\u0110\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 “qu\u1ed1c gia kh\u1edfi nghi\u1ec7p”, Israel l\u00e0 n\u01a1i s\u1ea3n sinh ra nhi\u1ec1u doanh nh\u00e2n th\u00e0nh c\u00f4ng trong nhi\u1ec1u l\u0129nh v\u1ef1c v\u00e0 \u1edf m\u1ecdi qu\u1ed1c gia. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, ng\u01b0\u1eddi Do Th\u00e1i \u0111\u00e3 ti\u1ebfp thu v\u00e0 th\u1ea5m nhu\u1ea7n nh\u1eefng tri\u1ebft l\u00fd v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u1ea1o d\u1ef1ng uy t\u00edn, x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh, th\u1ef1c hi\u1ec7n marketing s\u00e1ng t\u1ea1o v\u00e0 t\u1ed1i \u0111a h\u00f3a doanh s\u1ed1 cho c\u00f4ng ty c\u1ee7a m\u00ecnh \u2013 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p m\u00e0 ng\u01b0\u1eddi Do Th\u00e1i \u0111\u00e3 \u00e1p d\u1ee5ng t\u1eeb r\u1ea5t l\u00e2u. T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c t\u00e1c gi\u1ea3 Yaniv Zaid chia s\u1ebb v\u00e0 l\u00fd gi\u1ea3i trong quy\u1ec3n s\u00e1ch Ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng c\u1ee7a ng\u01b0\u1eddi Do Th\u00e1i.<\/p>\n

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Qua nh\u1eefng m\u1ea9u chuy\u1ec7n nh\u1ecf v\u00e0 nhi\u1ec1u v\u00ed d\u1ee5 th\u1ef1c t\u1ebf trong quy\u1ec3n s\u00e1ch n\u00e0y, b\u1ea1n \u0111\u1ecdc s\u1ebd l\u1ea7n l\u01b0\u1ee3t t\u00ecm \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 m\u1ed9t chuy\u00ean gia marketing, m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng hay b\u1ea5t k\u1ef3 ai mu\u1ed1n n\u00e2ng cao k\u1ef9 n\u0103ng th\u01b0\u01a1ng thuy\u1ebft \u0111\u1ec1u c\u00f3 th\u1ec3 quan t\u00e2m, ch\u1eb3ng h\u1ea1n nh\u01b0 “L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 v\u1edbi gi\u00e1 cao ngay c\u1ea3 trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng b\u00e3o h\u00f2a?”, “L\u00e0m sao \u0111\u1ec3 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi kh\u00e1c mua h\u00e0ng c\u1ee7a b\u1ea1n k\u1ec3 c\u1ea3 khi h\u1ecd kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh \u0111\u00f3?”, “L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u00e0 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?”… Khi \u0111\u1ecdc quy\u1ec3n s\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd th\u1ea5y r\u1eb1ng nh\u1eefng ch\u00e2n l\u00fd v\u00e0 tri\u1ebft l\u00fd th\u00e0nh c\u00f4ng kh\u00f4ng n\u1eb1m \u1edf \u0111\u00e2u xa m\u00e0 hi\u1ec7n di\u1ec7n v\u00e0 \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng ngay trong \u0111\u1eddi s\u1ed1ng h\u1eb1ng ng\u00e0y, trong nh\u1eefng l\u1ea7n b\u1ea1n t\u1ef1 h\u1ecfi “\u0110i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ed9t b\u00f3 hoa c\u01b0\u1edbi v\u00e0 m\u1ed9t b\u00f3 hoa b\u00ecnh th\u01b0\u1eddng l\u00e0 g\u00ec?” hay “T\u1ea1i sao ng\u01b0\u1eddi ta th\u01b0\u1eddng ph\u1ee5c v\u1ee5 b\u1eefa \u0103n nh\u1eb9 trong m\u1ed9t s\u1ef1 ki\u1ec7n?”.<\/p>\n

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V\u1edbi quan \u0111i\u1ec3m “\u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00fang ki\u1ec3u chuy\u00ean gia, b\u1ea1n ph\u1ea3i t\u1ef1 \u0111\u00f3ng m\u00e1c cho m\u00ecnh l\u00e0 m\u1ed9t Batman” \u2013 m\u1ed9t nh\u00e2n v\u1eadt si\u00eau anh h\u00f9ng nh\u01b0ng kh\u00f4ng s\u1edf h\u1eefu si\u00eau n\u0103ng l\u1ef1c m\u00e0 ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o tr\u00ed tu\u1ec7, th\u1ec3 l\u1ef1c v\u00e0 k\u1ef9 n\u0103ng do r\u00e8n luy\u1ec7n \u0111\u1ec3 th\u00e0nh c\u00f4ng, t\u00e1c gi\u1ea3 Yaniv Zaid coi tr\u1ecdng y\u1ebfu t\u1ed1 “\u0111\u1eddi th\u01b0\u1eddng” trong kinh doanh. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 qua v\u0103n phong gi\u1ea3n d\u1ecb v\u00e0 c\u1ea5u tr\u00fac g\u1ecdn nh\u1eb9 d\u1ec5 hi\u1ec3u m\u00e0 \u00f4ng \u0111\u00e3 \u00e1p d\u1ee5ng cho quy\u1ec3n Ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng c\u1ee7a ng\u01b0\u1eddi Do Th\u00e1i n\u00f3i ri\u00eang v\u00e0 nh\u1eefng t\u00e1c ph\u1ea9m kh\u00e1c c\u1ee7a m\u00ecnh n\u00f3i chung, bao g\u1ed3m nh\u1eefng b\u00e0i di\u1ec5n thuy\u1ebft m\u00e0 \u00f4ng th\u1ef1c hi\u1ec7n \u1edf kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi<\/p>\n

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S\u00e2u s\u1eafc nh\u01b0ng kh\u00f4ng gi\u00e1o \u0111i\u1ec1u, hi\u1ec7u qu\u1ea3 m\u00e0 v\u00f4 c\u00f9ng \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 hi\u1ec3u ch\u00ednh l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a quy\u1ec3n s\u00e1ch Ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng c\u1ee7a ng\u01b0\u1eddi Do Th\u00e1i c\u1ee7a t\u00e1c gi\u1ea3 Yaniv Zaid \u2013 m\u1ed9t lu\u1eadt s\u01b0 v\u00e0 nh\u00e0 kinh t\u1ebf h\u1ecdc, \u0111\u1ed3ng th\u1eddi l\u00e0 di\u1ec5n gi\u1ea3 \u0111\u00e3 c\u00f3 h\u01a1n 1.650 b\u00e0i gi\u1ea3ng v\u00e0 r\u1ea5t nhi\u1ec1u h\u1ed9i th\u1ea3o t\u1ea1i b\u1ed1n ch\u00e2u l\u1ee5c.<\/p>\n

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Khi xu\u1ea5t b\u1ea3n cu\u1ed1n s\u00e1ch n\u00e0y, ch\u00fang t\u00f4i mong r\u1eb1ng d\u00f9 b\u1ea1n \u0111ang l\u00e0 nh\u00e0 qu\u1ea3n l\u00fd, ng\u01b0\u1eddi l\u00e0m c\u00f4ng \u0103n l\u01b0\u01a1ng, ng\u01b0\u1eddi l\u00e0m vi\u1ec7c t\u1ef1 do, doanh nh\u00e2n, CEO c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn hay ch\u1ee7 c\u00e1c doanh nghi\u1ec7p nh\u1ecf… th\u00ec Ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng c\u1ee7a ng\u01b0\u1eddi Do Th\u00e1i c\u00f9ng nh\u1eefng b\u00e0i h\u1ecdc c\u1ee7a t\u00e1c gi\u1ea3 Yaniv Zaid c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n suy ngh\u0129 v\u00e0 h\u00e0nh \u0111\u1ed9ng kh\u00e1c bi\u1ec7t, c\u00f3 kh\u1ea3 n\u0103ng giao ti\u1ebfp kh\u00e9o l\u00e9o v\u00e0 t\u1ea1o thi\u1ec7n c\u1ea3m v\u1edbi ng\u01b0\u1eddi kh\u00e1c, ch\u1ee7 \u0111\u1ed9ng n\u1eafm b\u1eaft th\u1eddi c\u01a1 kinh doanh c\u0169ng nh\u01b0 c\u00e1c c\u01a1 h\u1ed9i trong cu\u1ed9c s\u1ed1ng… \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng nh\u01b0 b\u1ea1n h\u1eb1ng mong mu\u1ed1n. Hay nh\u01b0 l\u1eddi c\u1ee7a t\u00e1c gi\u1ea3, “Khi \u0111\u1ecdc xong quy\u1ec3n s\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd v\u01b0\u01a1n \u0111\u1ebfn M\u1eb7t tr\u0103ng”!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

C\u00f4ng ty ph\u00e1t h\u00e0nh: First News – Tr\u00ed Vi\u1ec7t T\u00e1c gi\u1ea3: Yaniv Zaid Ng\u00e0y xu\u1ea5t b\u1ea3n: 2020 K\u00edch th\u01b0\u1edbc: 14.5 x 20.5 cm Nh\u00e0 xu\u1ea5t b\u1ea3n: NXB T\u1ed5ng h\u1ee3p TP.HCM S\u1ed1 trang: 184 G\u00eda: 88.000VN\u0110 Lo\u1ea1i B\u00eca: B\u00eca m\u1ec1m M\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m: NGH\u1ec6 THU\u1eacT B\u00c1N H\u00c0NG C\u1ee6A NG\u01af\u1edcI DO TH\u00c1I Ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng…<\/p>\n","protected":false},"featured_media":15319,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[1692],"product_cat":[1675],"product_tag":[],"class_list":{"0":"post-15194","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_brand-nxb-kim-dong","7":"product_cat-sach-kinh-te-kinh-doanh","9":"first","10":"instock","11":"sale","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/web-ban-le.mbws.vn\/nha-sach\/wp-json\/wp\/v2\/product\/15194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-ban-le.mbws.vn\/nha-sach\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/web-ban-le.mbws.vn\/nha-sach\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/web-ban-le.mbws.vn\/nha-sach\/wp-json\/wp\/v2\/comments?post=15194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-ban-le.mbws.vn\/nha-sach\/wp-json\/wp\/v2\/media\/15319"}],"wp:attachment":[{"href":"https:\/\/web-ban-le.mbws.vn\/nha-sach\/wp-json\/wp\/v2\/media?parent=15194"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/web-ban-le.mbws.vn\/nha-sach\/wp-json\/wp\/v2\/product_brand?post=15194"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/web-ban-le.mbws.vn\/nha-sach\/wp-json\/wp\/v2\/product_cat?post=15194"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/web-ban-le.mbws.vn\/nha-sach\/wp-json\/wp\/v2\/product_tag?post=15194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}